Monday, July 4, 2016
This beer is made with US grains, US hops, California Ale yeast and Nashville water so it's about as American as it gets.
The final gravity was a bit long at 1.069 so this beer will be a shade less bitter than previous versions. I usually shoot for a bitterness ratio of about .88 or so but this one will come in at .81. That's still a bit high for the style but I enjoy this ale with a "west coast" groove. This batch will be for the bottle.
The Ordinary Bitter has been kegged and sits in the fridge conditioning. Ten gallons will be enough to take us on into the beginning of September. By then I will have taken another shot at my session-ized American Pale.
I re-joined the Brewers Association as Trace Brewing and returned to working on my business plan for a small local brewery and taproom in Bellevue. I am undaunted by the current slowdown in growth of craft brands for this year. The current growth rate for craft beer would still be considered phenomenal in most other industries. But I will be watching it closely toward the end of this year and on into 2017.
The industry is changing. Giants like AB/Inbev and SAB/Miller are buying craft and making craft looking brands, obscuring what used to be a stark contrast between the two. While this is more prevalent than ever it's hardly new. Blue Moon and Shock Top are among many big brew brands that have been on store shelves for many years with minimal acknowledgement on the label about who really makes them.
But I worry, as many do, about the distribution control big beer might wield with the acquisition of these brands. That might make it more difficult for a start-up like me to get tap space in a market with several great locally made brands.
I'll just keep putting one foot in front of the other, however slowly.
My mission statement focuses more on how beer can serve and improve the local community than on becoming a peer to Sierra Nevada or Sam Adams.
I still have some work to do before I launch a campaign for funding.
Happy 4th of July.
Good Beer To You