Wednesday, March 7, 2012

New Name New Place... Possibly

I've been thinking about Bluff City Brewing's identity.  When our family moved to Nashville it seemed as if BCB should be rebranded to reflect our new location.  After all "Bluff City" is usually associated with Memphis and I want my brand to be known as an honest, trusted brand... whatever that means.
Back in June I simply changed the sub-title in the header to reflect our placement in the state as opposed to just Memphis.  But our logo (well done by my friend Andris Linder) reflects the "M" bridge.
I suppose the thing I'm really worried about is the marketing challenge.
When I started BCB my general plan was to eventually morph my little beer blog into a working brewery.  My dream is to eventually make beer for a living while finding pathways for my enterprise to become a powerful asset to my community.  I have yet to earnestly start satisfying the considerable governmental regulations, trademark concerns and of course, funding for the enterprise but I still intend (maybe now more than ever) to run my own small brewery.  I've at least begun with this identity.
But is this brand worth saving under the circumstances?
Can Bluff City Brewing be identified as a Nashville entity with roots in Memphis?
I don't know.
But as I was thinking this morning about what a new brand might be I bought a couple of domains that might turn out to be what BCB evolves into.
All thoughts and ideas are welcome.


  1. I think Bluff City could definitely reflect where you're from and work for your business in the future. It has a nice ring to it and the picture is great! The book, "Why johnny Can't Brand" talks about how all the points of a "branding star" work together. I've found it very helpful and so interesting.

  2. Allison,
    Thanks for the comment. I too have the feeling that this brand can work in Nashville. And I am interested in the book you recommend.